| THE HERO: An ordinary Russian guy. He is free. He is different. He lives beyond cliches, boundaries, rules and ideas, which aren't his own. His only guidelines are his mood and his emotions. |
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He searches. He makes mistakes. He feels. He dances. What's he high on? He is just high.
THE LOOK: Worn out cocaine chic inspired by Studio 54 in modern interpretation. |
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| Hippie movement, inspired by the rastafaris and Woodstock. Heroine chic aesthetics inspired by the early 1990's in America mixed with drunks and junkies from the streets of Moscow. |
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FABRICS AND COLORS: cotton, Japanese synthetics in acid green, leather, rubber-coated cotton with worn out and washed out effects, in demure colors.
JEANS: preview of DENIS SIMACHEV DENIM line. Bright fluorescent colors, new |
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washed denim, innovative technologies in coloring and finishing of the fabrics.
CERRUTI FABRICS SUITS: new hi- tech fabrics in a wide colour palette- from tiny black and white checks to beige and grey to the tones of sky blue and soft pink. |
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| WOMEN'S LINE: An easy and honest look for someone who chooses a mix'n'match approach to clothes over trendiness. Clothes borrowed from a boyfriend worn with super feminine and romantic clothes, which have their own history and mood. |
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| ACCESSORIES: Brogues with printed pen's drawings; loafers with printed crocodile's ornament, sneakers in "Khokhloma" jacquard, military boots in worn out leather. |
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