The concept of the DENIS SIMACHEV trademark Philosophy The inversed logo expresses the position of the Denis Simachev trademark in modern design. We see things from an extraordinary point of view, are intentionally provocative, and we question commonly-held values – this is the key to making Russian products of European quality. By combining traditions and high technologies, creative and recognized styles, the Denis Simachev trademark presents two men’s and women’s collections in Milan and Moscow twice a year. Style Questionable authority, doubtful cultural achievements, and ambiguous historical moments create the vision of the Denis Simachev company. Traditions and modernity, elitist and mass culture, and the official and underground spirit of the national consciousness are reflected in fashion. Such uncertainty is common to the Russian mentality and allows one to overcome the strict limits of style. Denis Simachev trademark collections combine artefacts found in the Far North, Volga region, Central Asia, and Caucasus, at different times in history: Imperial, Revolutionary, Soviet, and modern-day Russia. The mixture of colours and decorations, fussiness, multiple layers, and disproportional and rollicking spirit, and the combination of incongruous elements characterize Denis Simachev trademark collections. Details The effect of defective articles reproduced using high technology creates samples which look like they were made by unskilled hands. The special technological treatment of fabrics and post-treatment of samples brings individuality and mental warmth. Denis Simachev collections are in fashion because they don’t tend to follow the rules of fashion. Characters The Denis Simachev trademark produces men’s and women’s collections and intentionally avoids unisex style. The feminine characters in Denis Simachev collections are always poetic heroines. They express tolerance – the common trait of the Russian woman’s character. This maternal, sacrificial, obedient beauty is beyond the requirements placed on models, but all Russian culture and life are based on it. The male characters of Denis Simachev always have complex and bright personalities. Their images can be presented by bohemians and criminals, countrymen and new Russians, and provincial and capital dwellers. Even doubtful facts and names are not judged as “good” or “bad”. The aim of the Denis Simachev trademark is to find the true Russian spirit in them. info@denissimachev.com, www.denissimachev.com